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Brand death : a developmental model of senescence
Ewing, Michael; Jevons, Colin P.; Khalil, Elias L. - In: Journal of business research : JBR 62 (2009) 3, pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Cover Image
Brand death: A developmental model of senescence
Ewing, Michael T.; Jevons, Colin P.; Khalil, Elias L. - In: Journal of business research : JBR 62 (2009) 3, pp. 332-339
Persistent link: https://www.econbiz.de/10008895049
Cover Image
Brand death: A developmental model of senescence
Ewing, Michael T.; Jevons, Colin P.; Khalil, Elias L. - In: Journal of business research : JBR 62 (2009) 3, pp. 332-338
Persistent link: https://www.econbiz.de/10008172970