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The ivory tower and the street : how researchers defined country image over four decades and what consumers think it means
Lu, Irene R. R.; Kwan, Ernest; Heslop, Louise A.; … - In: Journal of business research : JBR 105 (2019), pp. 80-97
Persistent link: https://www.econbiz.de/10012128483
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Who controls the purse strings - A study of consumers' and retail buyers' reactions in an America's FTA environment
Heslop, Louise A.; Papadopoulos, Nicolas; Dowdles, Melissa - In: Journal of business research : JBR 57 (2004) 10, pp. 1177-1188
Persistent link: https://www.econbiz.de/10006717527