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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
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2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
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