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Journal of business research : JBR
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New insights into online consumption communities and netnography
Weijo, Henri
;
Hietanen, Joel
;
Mattila, Pekka
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
Saved in:
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Extending the luxury experience to social media : User-Generated Content co-creation in a branded event
Koivisto, Elina
;
Mattila, Pekka
- In:
Journal of business research : JBR
117
(
2020
),
pp. 570-578
Persistent link: https://www.econbiz.de/10012287977
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