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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène; Pelsmacker, Patrick de; … - In: Journal of business research : JBR 62 (2009) 1, pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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Testing the predictive power of PLS through cross-validation in banking
Reguera-Alvarado, Nuria; Blanco-Oliver, Antonio; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4685-4693
Persistent link: https://www.econbiz.de/10011554754
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity
Suoniemi, Samppa; Terho, Harri; Zablah, Alex R.; … - In: Journal of business research : JBR 127 (2021), pp. 108-122
Persistent link: https://www.econbiz.de/10012494357
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The cues that matter : screening for quality signals in the ex ante phase of buying professional services
Pemer, Frida; Skjølsvik, Tale - In: Journal of business research : JBR 98 (2019), pp. 352-365
Persistent link: https://www.econbiz.de/10012007250
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Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin; Xu, Pei; Wang, Yen-Yao; Wang, Yu - In: Journal of business research : JBR 169 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508