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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke - In: Journal of business research : JBR 69 (2016) 12, pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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How to innovate toward an ambidextrous business model? : the role of dynamic capabilities and market orientation
Randhawa, Krithika; Wilden, Ralf; Gudergan, Siegfried - In: Journal of business research : JBR 130 (2021), pp. 618-634
Persistent link: https://www.econbiz.de/10012544889
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The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander - In: Journal of business research : JBR 113 (2020), pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
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Market orientation, market disruptiveness capability and social enterprise performance : an empirical study from the United Kingdom
Bhattarai, Charan Raj; Kwong, Caleb; Tasavori, Misagh - In: Journal of business research : JBR 96 (2019), pp. 47-60
Persistent link: https://www.econbiz.de/10011980654
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717