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The environmental turbulence concept in marketing : a look back and a look ahead
Chatterjee, Lagnajita
;
Feng, Cong
;
Nakata, Cheryl
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288152
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Reviving sleeping beauty brands by rearticulating brand heritage
Dion, Delphine
;
Mazzalovo, Gérald
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535
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