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Journal of business research : JBR
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Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
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Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Phipps, Marcus
;
Ozanne, Lucie K.
;
Luchs, Michael G.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1227-1234
Persistent link: https://www.econbiz.de/10010119601
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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
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