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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.; Pfeiffer, Bruce E.; Kardes, Frank R.; … - In: Journal of business research : JBR 67 (2014) 7, pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
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"The struggle isn't real" : how need for cognitive closure moderates inferences from disfluency
Wu, Ruomeng; Shah, Esta D.; Kardes, Frank R. - In: Journal of business research : JBR 109 (2020), pp. 585-594
Persistent link: https://www.econbiz.de/10012238132
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Metaphorical communication, self-presentation, and consumer inference in service encounters
Sundar, Aparna; Dinsmore, John; Paik, Sung-Hee Wendy; … - In: Journal of business research : JBR 72 (2017), pp. 136-146
Persistent link: https://www.econbiz.de/10011645551
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Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use
Lee, Hanjoon; Herr, Paul M.; Kardes, Frank R.; Kim, Chankon - In: Journal of business research : JBR 45 (1999) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10006731256
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Moderating Effects of Prior Knowledge on the Perceived Diagnosticity of Beliefs Derived from Implicit versus Explicit Product Claims
Kardes, Frank R.; Kim, John; Lim, Jeen-Su - In: Journal of business research : JBR 29 (1994) 3, pp. 219-224
Persistent link: https://www.econbiz.de/10006744809