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Journal of business research : JBR
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ECONIS (ZBW)
738
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1
Twitter as a predictive system : a systematic literature review
Cano-Marin, Enrique
;
Mora-Cantallops, Marçal
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227782
Saved in:
2
New insights into online consumption communities and netnography
Weijo, Henri
;
Hietanen, Joel
;
Mattila, Pekka
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
Saved in:
3
Sustainability
and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
4
Fashion marketing trends in social media and
sustainability
in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
5
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
6
Decision
making in emerging markets : the Delphi approach's contribution to coping with uncertainty and equivocality
Winkler, Jens
;
Kuklinski, Christian
;
Moser, Roger
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1118-1126
Persistent link: https://www.econbiz.de/10010517084
Saved in:
7
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute
decision
situations
Kim, Jungkeun
;
Kim, Jae-eun
;
Marshall, Roger
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
Saved in:
8
The default heuristic in strategic
decision
making : when is it optimal to choose the default without investing in information search?
Azar, Ofer H.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1744-1748
Persistent link: https://www.econbiz.de/10010379237
Saved in:
9
Fast and frugal crisis management : an analysis of rule-based judgment and choice during water contamination events
MacGillivray, Brian H.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1717-1724
Persistent link: https://www.econbiz.de/10010379243
Saved in:
10
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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