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~isPartOf:"Journal of business research : JBR"
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Brand stretching and digitalis...
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Brand management
602
Markenführung
602
Consumer behaviour
457
Konsumentenverhalten
457
Brand image
351
Markenimage
351
Brand
246
Markenartikel
239
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149
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41
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39
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Ko, Eunju
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Veloutsou, Cleopatra
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9
Valette-Florence, Pierre
9
Filieri, Raffaele
8
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8
Parida, Vinit
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Paul, Justin
7
Dennis, Charles
6
Merchant, Altaf
6
Pantano, Eleonora
6
Pereira, Vijay
6
Roy, Sanjit
6
Buil, Isabel
5
Christodoulides, George
5
Dwivedi, Yogesh Kumar
5
Guzman, Francisco
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Oghazi, Pejvak
5
Phau, Ian
5
Roper, Stuart
5
Spielmann, Nathalie
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Teng, Lefa
5
Voyer, Benjamin G.
5
Wallpach, Sylvia von
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Aiello, Gaetano
4
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Bartikowski, Boris
4
Borah, Sourav Bikash
4
Choi, Tsan-Ming
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Harrigan, Paul
4
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Journal of business research : JBR
Journal of air transport management
675
NBER working paper series
665
Springer eBook Collection
631
The journal of brand management : an international journal
562
Discussion paper series / IZA
546
Finance research letters
513
SpringerLink / Bücher
492
Covid economics : vetted and real-time papers
489
NBER Working Paper
453
Discussion papers / CEPR
424
Journal of retailing and consumer services
396
The journal of product & brand management
391
Working paper
391
Technological forecasting & social change : an international journal
382
Working paper / National Bureau of Economic Research, Inc.
354
IZA Discussion Paper
324
CESifo working papers
309
European research studies
287
International journal of hospitality management
256
Journal of risk and financial management : JRFM
223
CESifo Working Paper
222
Cogent business & management
211
OECD Policy Responses to Coronavirus (COVID-19)
211
Industrial marketing management : the international journal for industrial and high-tech firms
202
Journal of revenue and pricing management
191
GLO discussion paper
190
World Bank E-Library Archive
190
Transportation research / E : an international journal
177
Applied economics letters
170
Tourism management : research, policies, practice
167
Journal of open innovation : technology, market, and complexity
166
Discussion paper
164
Applied economics
160
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
149
Working paper series
147
Research in international business and finance
145
Research
141
Economies : open access journal
139
European journal of marketing : EJM
132
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ECONIS (ZBW)
916
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1
An investigation of customer satisfaction with low-cost and full-service
airline
companies
Kos Koklič, Mateja
;
Kukar-Kinney, Monika
;
Vegelj, Spela
- In:
Journal of business research : JBR
80
(
2017
),
pp. 188-196
Persistent link: https://www.econbiz.de/10011771489
Saved in:
2
Digital technologies and collective intelligence for healthcare ecosystem : optimizing Internet of Things adoption for pandemic management
Secundo, Giustina
;
Shams, S. M. Riad
;
Nucci, Francesco
- In:
Journal of business research : JBR
131
(
2021
),
pp. 563-572
Persistent link: https://www.econbiz.de/10012545089
Saved in:
3
Digital transformation during a pandemic : stretching the organizational elasticity
Reuschl, Andreas J.
;
Deist, Maximilian K.
;
Maalaoui, Adnane
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1320-1332
Persistent link: https://www.econbiz.de/10013185107
Saved in:
4
The future of business education : a commentary in the shadow of the Covid-19 pandemic
Krishnamurthy, Sandeep
- In:
Journal of business research : JBR
117
(
2020
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012285243
Saved in:
5
Remote working and digital transformation during the COVID-19 pandemic : economic-financial impacts and psychological drivers for employees
Battisti, Enrico
;
Alfiero, Simona
;
Leonidou, Erasmia
- In:
Journal of business research : JBR
150
(
2022
),
pp. 38-50
Persistent link: https://www.econbiz.de/10013365590
Saved in:
6
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
Saved in:
7
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
8
Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas
;
Wirtz, Jochen
;
Fritze, Martin Paul
- In:
Journal of business research : JBR
121
(
2020
),
pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
Saved in:
9
Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
10
An investigation of technology-dependent shopping in the pandemic era : integrating response efficacy and identity expressiveness into theory of planned behaviour
Wang, Xueqin
;
Wong, Yiik Diew
;
Tianyin Cheng
;
Yuen, Kum Fai
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1053-1067
Persistent link: https://www.econbiz.de/10013169494
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