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Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Azer, Jaylan; Anker, Thomas Boysen; Taheri, Babak; … - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014227809
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Hyperfiliation and cultural citizenship : African American consumer acculturation
Bradford, Tonya Williams; Sherry, John F. - In: Journal of business research : JBR 67 (2014) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10010362125
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Identity-work among Black African male immigrant entrepreneurs residing in Northern English regional contexts : A qualitative examination
Giazitzoglu, Andreas; Korede, Tayo - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303969
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Transformative intersectionality : moving business towards a critical praxis
Steinfield, Laurel; Sanghvi, Minita; Zayer, Linda Tuncay; … - In: Journal of business research : JBR 100 (2019), pp. 366-375
Persistent link: https://www.econbiz.de/10012023813
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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The role of mentoring in promoting organizational commitment among black managers : an evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10003709489
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Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.; MacGoldrick, Peter J. - In: Journal of business research : JBR 64 (2011) 6, pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
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A tale of two theories: sympathy or competition?
Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
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Am I welcome here? Exploring how ethnic consumers assess their place identity
Rosenbaum, Mark S.; Montoya, Detra Y. - In: Journal of business research : JBR 60 (2007) 3, pp. 206-214
Persistent link: https://www.econbiz.de/10003428819
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Revisiting the substantiality criterion : from ethnic marketing to market segmentation
Pires, Guilherme D.; Stanton, John; Stanton, Patricia J. - In: Journal of business research : JBR 64 (2011) 9, pp. 988-996
Persistent link: https://www.econbiz.de/10009241403