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Commentary on Schembri and Boyle (2013) : from representation towards expression in videographic consumer research
Hietanen, Joel; Rokka, Joonas; Schouten, John W. - In: Journal of business research : JBR 67 (2014) 9, pp. 2019-2022
Persistent link: https://www.econbiz.de/10010380085
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New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka - In: Journal of business research : JBR 67 (2014) 10, pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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Marketing without trust? : blockchain technologies in the sharing economy as assemblage and pharmakon
Haynes, Paul; Hietanen, Joel - In: Journal of business research : JBR 163 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014303731