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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence
Ryu, Hyerin; Jun, Sunkyu - In: Journal of business research : JBR 168 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014434850
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Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas; Obesso, María Mercedes de - In: Journal of business research : JBR 123 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa; Xie, Chenxin; Liu, Tianjiao; Wang, Fan; … - In: Journal of business research : JBR 136 (2021), pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien; Merchant, Altaf - In: Journal of business research : JBR 140 (2022), pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
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Millennial Chinese consumers' perceived destination brand value
Luo, Jun; Dey, Bidit Lal; Yalkin, Cagri; Sivarajah, … - In: Journal of business research : JBR 116 (2020), pp. 655-665
Persistent link: https://www.econbiz.de/10012257666