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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Run-of-the-Mill or Avant Garde? : identifying restaurant category positioning and tastemakers from digital geo-location history
Banerjee, Syagnik; Poddar, Amit - In: Journal of business research : JBR 130 (2021), pp. 436-443
Persistent link: https://www.econbiz.de/10012544847
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Corporate social responsibility (CSR) and hospitality sector : charting new frontiers for restaurant businesses
Kaur, Puneet; Talwar, Shalini; Madanaguli, Arun; … - In: Journal of business research : JBR 144 (2022), pp. 1234-1248
Persistent link: https://www.econbiz.de/10013185095
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A reduced version of the horizontal and vertical individualism and collectivism scale : a four-country assessment
Sivadas, Eugene; Bruvold, Norman T.; Nelson, Michelle R. - In: Journal of business research : JBR 61 (2008) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10003717184
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When do firms invest in offensive and/or defensive marketing?
Bridges, Eileen; Freytag, Per V. - In: Journal of business research : JBR 62 (2009) 7, pp. 745-749
Persistent link: https://www.econbiz.de/10003862037
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Racial and gender inequality as a (non)crisis : the discursive strategies of academic-managers in Belgian and Danish universities
Bourabain, Dounia - In: Journal of business research : JBR 178 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014552123
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Marketing accountability : linking marketing actions to financial results
Stewart, David W. - In: Journal of business research : JBR 62 (2009) 6, pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914