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Self-referencing narratives to predict consumers' preferences in the luxury industry : a longitudinal study
Ardelet, Caroline
;
Slavich, Barbara
;
Kerviler, Gwarlann de
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2037-2044
Persistent link: https://www.econbiz.de/10011384240
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