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Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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Moving beyond multiple regression analysis to algorithms : calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Woodside, Arch G. - In: Journal of business research : JBR 66 (2013) 4, pp. 463-472
Persistent link: https://www.econbiz.de/10009724780
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof; Van den Bossche, Filip; De Bock, … - In: Journal of business research : JBR 67 (2014) 1, pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
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Using surveytainment to counter declining survey data quality
Kostyk, Alena; Zhou, Wenkai; Hyman, Michael R. - In: Journal of business research : JBR 95 (2019), pp. 211-219
Persistent link: https://www.econbiz.de/10011979882