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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Two paths to organizational effectiveness : product advantage and life-cycle flexibility
Arnett, Dennis B.; Sandvik, Izabela L.; Sandvik, Kåre - In: Journal of business research : JBR 84 (2018), pp. 285-292
Persistent link: https://www.econbiz.de/10011802952
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Does marketing success lead to market success?
Hunt, Shelby D.; Arnett, Dennis B. - In: Journal of business research : JBR 59 (2006) 7, pp. 820-828
Persistent link: https://www.econbiz.de/10007265902