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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela; Evers, Natasha - In: Journal of business research : JBR 156 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
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Entrepreneurial marketing and firm performance : synthesis and conceptual development
Alqahtani, Nasser; Uslay, Can - In: Journal of business research : JBR 113 (2020), pp. 62-71
Persistent link: https://www.econbiz.de/10012230437
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
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Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.; Jones, Rosalind - In: Journal of business research : JBR 113 (2020), pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
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Proactive marketing response to population aging : the roles of capabilities and commitment of firms
Matsuno, Ken; Kohlbacher, Florian - In: Journal of business research : JBR 113 (2020), pp. 93-104
Persistent link: https://www.econbiz.de/10012230443
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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei; Miles, Angela - In: Journal of business research : JBR 113 (2020), pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
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Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic; Park, Jieun - In: Journal of business research : JBR 148 (2022), pp. 89-100
Persistent link: https://www.econbiz.de/10013325454