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Identity strategies that make a differnece
Ackerman, Laurence D. - In: Journal of business strategy 9 (1988) 3, pp. 28-32
Persistent link: https://www.econbiz.de/10003464548
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The psychology of corporation : how identity influences business
Ackerman, Laurence D. - In: Journal of business strategy 5 (1984) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003464549
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Planning a face-lift : implementing a corporate image program
Gray, Edmund R.; Smeltzer, Larry R. - In: Journal of business strategy 8 (1987) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10003562520
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Green marketing : a strategic balancing act for creating value
Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22
Persistent link: https://www.econbiz.de/10010469369