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Turning value into money
Docters, Robert G.; Reopel, Michael R.; Sun, Jeanne-Mey; … - In: Journal of business strategy 25 (2004) 4, pp. 25-30
Persistent link: https://www.econbiz.de/10006815853
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Brute force or stealthy inroads? The subtleties of effective price increases
Docters, Robert G.; Reopel, Michael R.; Sun, Jeanne-Mey; … - In: Journal of business strategy 25 (2004) 3, pp. 50
Persistent link: https://www.econbiz.de/10006815856
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Capturing the unique value of services: Why pricing of services is different - As services become a more important part of the economy -- And a bigger source of profit for many com...
Docters, Rob; Reopel, Mike; Sun, Jeanne-Mey; Tanny, Steve - In: Journal of business strategy 25 (2004) 2, pp. 23-28
Persistent link: https://www.econbiz.de/10006817978
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Pricing for boom or bust: Smart moves for maximum flexibility - While the US economy seems to be in an upswing, there is still plenty of downside for some companies. But a downturn...
Docters, Rob; Reopel, Mike; Sun, Jeanne-Mey; Tanny, Steve - In: Journal of business strategy 25 (2004) 1, pp. 39-44
Persistent link: https://www.econbiz.de/10006818637