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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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Trademarks and venture capital valuation
Block, Jörn
;
Vries, Geertjan de
;
Schumann, Jan Hendrik
; …
- In:
Journal of business venturing
29
(
2014
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10010403022
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