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A commentary on "Business marketing in master's programs : a part of the fabric" : cut from the same cloth?
Narus, James A.; Anderson, James C. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10003507047
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A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.; Deutscher, Terry H.; Vandenbosch, … - In: Journal of business-to-business marketing 14 (2007) 1, pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
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Purchasing higher-value, higher-price offerings in business markets
Anderson, James C.; Wynstra, Finn - In: Journal of business-to-business marketing 17 (2010) 1, pp. 29-61
Persistent link: https://www.econbiz.de/10003964409
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374
Persistent link: https://www.econbiz.de/10012392044