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~isPartOf:"Journal of business-to-business marketing"
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Fashion Marketing and Management: An International Journal
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Interaction approach and liabilities : a case analysis of start-up firms
Guercini, Simone
;
Milanesi, Matilde
- In:
Journal of business-to-business marketing
23
(
2016
)
4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10011637117
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