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Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
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The joint effects of formal institutions and business characteristics on interfirm guanxi in China : a fuzzy set analysis
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin - In: Journal of business-to-business marketing 27 (2020) 2, pp. 151-174
Persistent link: https://www.econbiz.de/10012259326
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914