The concept of a consideration set has become a central concept in the study of consumer behavior. This paper shows that the common practice of estimating models using only the set of alternatives deemed to be in the set considered by a consumer will usually result in estimated parameters that...

We briefly review and discuss traditional conjoint analysis (CA) and discrete choice experiments (DCEs), widely used stated preference elicitation methods in several disciplines. We pay particular attention to the origins and basis of CA, and show that it is generally inconsistent with economic...

Disagreement among researchers regarding types of optimal choice experiments is often best seen as resulting from differences in the set of assumptions researchers are willing to make about the underlying data generating process. Much of the current debate may have confused, rather than...