Hensher, David A.; Rose, John M.; Ortúzar Salar, Juan … - In: Journal of choice modelling 4 (2011) 2, pp. 70-94
In recent years there has been a re-focus on the valuation of a statistical life from the ex post or human capital method to an ex ante willingness to pay (WTP) approach. This is in part a recognition that we need to focus on establishing the amount, ex ante, that individuals are willing to pay...