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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
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Bearden, William O.
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Netemeyer, Richard G.
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
Journal of business research : JBR
10
Journal of retailing
10
Journal of marketing
8
Journal of Business Research
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of the Academy of Marketing Science
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Economics Papers from University Paris Dauphine
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing
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Journal of Consumer Affairs
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Journal of business ethics : JOBE
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European Journal of Marketing
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Journal of Business Ethics
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Journal of Consumer Research
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Journal of advertising research
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Journal of international consumer marketing
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Journal of the Market Research Society : JMRS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing theory
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Organizational Behavior and Human Decision Processes
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Psychology & marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Young Consumers
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BOOK REVIEWS - HANDBOOK OF MARKETING SCALES, 2nd ED
Bearden, William O.
;
Netemeyer, Richard G.
;
Makela, …
- In:
Journal of consumer affairs : official publication of …
33
(
1999
)
2
,
pp. 436-437
Persistent link: https://www.econbiz.de/10006191487
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2
HANDBOOK OF MARKETING SCALES: MULTI-ITEM MEASURES FOR MARKETING AND CONSUMER BEHAVIOR RESEARCH
Bearden, William O.
;
Netemeyer, Richard G.
;
Mobley, Mary F.
- In:
Journal of consumer affairs : official publication of …
28
(
1994
)
2
,
pp. 426
Persistent link: https://www.econbiz.de/10006218274
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