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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
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OBSERVATIONS: Role-Relaxed Con...
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MARKETING SCALES HANDBOOK: A COMPILATION OF MULTI-ITEM MEASURES
Bruner II, Gordon C.
;
Hensel, Paul J.
;
Kahle, Lynn R.
- In:
Journal of consumer affairs : official publication of …
28
(
1994
)
2
,
pp. 426-428
Persistent link: https://www.econbiz.de/10006218273
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