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PAPERS - Verisimilitude or Advertising? Brand Appearances on Prime-Time Television
Avery, Rosemary J.; Ferraro, Rosellina - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 217-244
Persistent link: https://www.econbiz.de/10006184386
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Determinants of search for nondurable goods : an empirical assessment of the economics of information theory
Avery, Rosemary J. - In: Journal of consumer affairs : official publication of … 30 (1996) 2, pp. 390-420
Persistent link: https://www.econbiz.de/10001209626
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Determinants of Search for Nondurable Goods: An Empirical Assessment of the Economics of Information Theory
Avery, Rosemary J. - In: Journal of consumer affairs : official publication of … 30 (1996) 2, pp. 390-420
Persistent link: https://www.econbiz.de/10007322177