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Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer
Licata, Jane W.; Biswas, Abhijit; Krishnan, Balaji C. - In: Journal of consumer affairs : official publication of … 32 (1998) 1, pp. 56-81
Persistent link: https://www.econbiz.de/10007356322
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Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990
Burton, Scot; Biswas, Abhijit - In: Journal of consumer affairs : official publication of … 27 (1993) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10006223850
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Socialization, Gender, and Adolescents' Self-Reports of Their Generalized Use of Product Labels
Mangleburg, Tamara F.; Grewal, Dhruv; Bristol, Terry - In: Journal of consumer affairs : official publication of … 31 (1997) 2, pp. 255-279
Persistent link: https://www.econbiz.de/10007364720
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Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Compeau, Larry D.; Lindsey-Mullikin, Joan; Grewal, Dhruv; … - In: Journal of consumer affairs : official publication of … 38 (2004) 1, pp. 178-187
Persistent link: https://www.econbiz.de/10006164869
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Bits, Briefs, and Applications - Comparative Price Advertising: Believe It or Not
Compeau, Larry D.; Grewal, Dhruv; Chandrashekaran, Rajesh - In: Journal of consumer affairs : official publication of … 36 (2002) 2, pp. 284-294
Persistent link: https://www.econbiz.de/10006172277