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Journal of consumer behaviour
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The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu
;
Hu, Fei
;
Yang, Zhiyong
;
Gao, Libei
;
Wang, Li
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700
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