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Expectations and beyond : the nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Na Kai Lun
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 655-675
Persistent link: https://www.econbiz.de/10014507464
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