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Journal of consumer behaviour
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International journal of production economics
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media
Cruz Ros, Sonia
;
Miquel-Romero, María-José
;
Yee, …
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1820-1831
Persistent link: https://www.econbiz.de/10014633902
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