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Guest editorial overview : "Mapping the future of consumer behaviour using disruptive technologies"
Behl, Abhishek
;
Nigam, Achint
;
Vrontis, Demetris
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1854-1858
Persistent link: https://www.econbiz.de/10014633909
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Gamification and neuromarketing : a unified approach for improving user experience
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Shankar, Amit
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 218-228
Persistent link: https://www.econbiz.de/10014468184
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