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Journal of consumer behaviour
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When do people rely more on unique versus common attributes? : the effect of power distance belief on preference for alignable versus nonalignable attributes
Lee, Hyejin
;
Cho, Hyewon
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 855-870
Persistent link: https://www.econbiz.de/10013275573
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