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The bright side of online consumer behavior : continuance intention for mobile payments
Purohit, Sonal; Arora, Rakhi; Paul, Justin - In: Journal of consumer behaviour 21 (2022) 3, pp. 523-542
Persistent link: https://www.econbiz.de/10013275506
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Effect of online social media marketing efforts on customer response
Upadhyay, Yogesh; Paul, Justin; Baber, Ruturaj - In: Journal of consumer behaviour 21 (2022) 3, pp. 554-571
Persistent link: https://www.econbiz.de/10013275508
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"How I think, Who I am"-role of social media influencers (SMIs) as change agents
Paul, Justin; Jagani, Khyati; Yadav, Neha - In: Journal of consumer behaviour 23 (2024) 4, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014633916