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Neuromarketing and the perception of knowledge
Butler, Michael J. R. - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 415-419
Persistent link: https://www.econbiz.de/10003764104
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Special issue : A manifesto for neuromarketing science
Senior, Carl (contributor) - 2008
Persistent link: https://www.econbiz.de/10003764055
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Editorial: A manifesto for neuromarketing science
Senior, Carl; Lee, Nick - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 263-271
Persistent link: https://www.econbiz.de/10003764070
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Examining the influence of fame in the presence of beauty : an electrodermal "neuromarketing" study
Gakhal, Baldeesh; Senior, Carl - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 331-341
Persistent link: https://www.econbiz.de/10003764090