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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat
;
Ng, Sharon
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat
;
Ng, Sharon
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 81-89
Persistent link: https://www.econbiz.de/10009823938
Saved in:
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