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Market mavenism and consumer self-confidence
Clark, Ronald A.; Goldsmith, Ronald E.; Goldsmith, … - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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Introducing the super consumer
Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 201-207
Persistent link: https://www.econbiz.de/10011508760
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Filling some gaps in market mavenism research
Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10011685037