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The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.; Shen, Fuyuan - In: Journal of consumer behaviour : an international … 7 (2008) 3, pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
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Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa; Van Hiel, Alain; Onraet, Emma; … - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini; Ponnet, Koen; Walrave, Michel - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
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Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.; Hill, Donna J.; Bakir, Aysen - In: Journal of consumer behaviour : an international … 14 (2015) 4, pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
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An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung; O'Boyle, Michael; Anderson, Ronald C.; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
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Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte; Matthes, Jörg; Mestas, Manina - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
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Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie; Gunter, Benjamin C.; Lieberman, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
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The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook; Shin, Seongyeon - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
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Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley; Bal, Anjali; Parent, Michael - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344