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The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
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How do shoppers behave online? : an observational study of online grocery shopping
Anesbury, Zachary; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011508824
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Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Stocchi, Lara; Driesener, Carl; Nenycz-Thiel, Magda - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 317-324
Persistent link: https://www.econbiz.de/10011477095
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The stability and sales contribution of heavy-buying housholds
Romaniuk, Jenni; Wight, Samuel - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10011294155