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~isPartOf:"Journal of consumer behaviour : an international research review"
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin
;
Wen, Na
;
Dou, Wenyu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
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