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~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
283
Konsumentenverhalten
283
USA
32
United States
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Advertising effects
23
Emotion
23
Werbewirkung
23
Personality psychology
22
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Hassan, Louise M.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Fam, Kim Shyan
3
Gentina, Elodie
3
Gentry, James W.
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Parry, Sara
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Seo, Yuri
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Shiu, Edward
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Albinsson, Pia A.
2
Amos, Clinton
2
Bajde, Domen
2
Burchell, Kevin
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Caruana, Robert
2
Chattaraman, Veena
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Chatzidakis, Andreas
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Cherrier, Hélène
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fitchett, James
2
Fon Sim Ong
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Gavish, Yossi
2
Heslop, Louise A.
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Kemp, Elyria
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Laforet, Sylvie
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Lennon, Sharron J.
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Lindberg, Frank
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Matthes, Jörg
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Nenycz-Thiel, Magda
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Niculescu, Mihai
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Parsons, Elizabeth
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Perera, B. Yasanthi
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Piacentini, Maria
2
Ponnet, Koen
2
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
2,292
Journal of retailing and consumer services
2,000
International journal of consumer studies
779
International journal of hospitality management
767
Psychology & marketing
753
SpringerLink / Bücher
665
The journal of brand management : an international journal
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
600
Journal of advertising research
538
Working paper / National Bureau of Economic Research, Inc.
501
The journal of product & brand management
496
Journal of marketing research : JMR
477
European journal of marketing : EJM
474
NBER Working Paper
445
Management science : journal of the Institute for Operations Research and the Management Sciences
436
Asia Pacific journal of marketing and logistics
422
Journal of marketing communications
406
Journal of marketing
394
Journal of marketing management : MM
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Tourism management : research, policies, practice
353
Journal of travel and tourism marketing
348
Journal of international consumer marketing
344
Marketing letters : a journal of research in marketing
341
Journal of retailing
340
Journal of advertising : official publication of the American Academy of Advertising
335
International journal of advertising : the quarterly review of marketing communications
333
Journal of fashion marketing and management
317
Cogent business & management
315
Journal of the Academy of Marketing Science
314
International journal of retail & distribution management
310
International journal of advertising : the review of marketing communications
302
The journal of consumer marketing
300
The international review of retail, distribution and consumer research
297
Journal of business ethics : JOBE
293
Marketing intelligence & planning
292
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ECONIS (ZBW)
299
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1
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
2
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.
;
Hill, Donna J.
;
Bakir, Aysen
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
Saved in:
3
An fMRI study of
advertising
appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
4
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
5
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
6
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
7
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
8
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Saved in:
9
Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
Saved in:
10
Mixing emotions : the use of humor in fear
advertising
Mukherjee, Ashesh
;
Dubé, Laurette
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10009548815
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