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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena; Deshpande, Gopikrishna; Kim, HyeJeong; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie; Gunter, Benjamin C.; Lieberman, … - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
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Prey positions as consumers' behavioural patterns : exploratory evidence from an fMRI study
Mesly, Olivier - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10011685015
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Reward, emotion and consumer choice : from neuroeconomics to neurophilosophy
Foxall, Gordon R. - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 368-396
Persistent link: https://www.econbiz.de/10003764100
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Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior
Garcia, Justin R.; Saad, Gad - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 397-414
Persistent link: https://www.econbiz.de/10003764101
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Neuromarketing and the perception of knowledge
Butler, Michael J. R. - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 415-419
Persistent link: https://www.econbiz.de/10003764104
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An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung; O'Boyle, Michael; Anderson, Ronald C.; … - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
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The impact of emotions on recall : an empirical study on social ads
Missaglia, Anna Laura; Oppo, Annalisa; Mauri, Maurizio; … - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 424-433
Persistent link: https://www.econbiz.de/10011814824
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Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities
Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10003715640
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Factors explaining male/ female differences in attitudes and purchase intention toward genetically engineered salmon
Qin, Wei; Brown, J. Lynne - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10003715659