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E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo; Scammon, Debra L. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
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Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin; Sarican, Funda; Berthon, Pierre R. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
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Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009424870
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Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi; Jin, Seunga Venus - In: Journal of consumer behaviour : an international … 16 (2017) 6, pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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Consumer response to interruption features and need for cognitive closure
Niculescu, Mihai; Payne, Collin R.; Luna-Nevarez, … - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 60-72
Persistent link: https://www.econbiz.de/10010255530
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Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini; Ponnet, Koen; Walrave, Michel - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
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Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
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Engaging customers on Facebook : challenges for e-retailers
Harris, Lisa; Dennis, Charles - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 338-346
Persistent link: https://www.econbiz.de/10009424839
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The impact of frequent social Internet consumption : increased procrastination and lower life satisfaction
Hinsch, Christian; Sheldon, Kennon M. - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 496-505
Persistent link: https://www.econbiz.de/10010230119