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~isPartOf:"Journal of consumer behaviour : an international research review"
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Consumer behaviour
283
Konsumentenverhalten
283
USA
33
United States
33
Brand image
30
Markenimage
30
Advertising effects
23
Emotion
23
Personality psychology
23
Persönlichkeitspsychologie
23
Werbewirkung
23
Großbritannien
20
United Kingdom
20
Kaufentscheidung
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Purchase decision
18
Brand management
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Markenführung
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Cognition
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Kognition
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Market research
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Marktforschung
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China
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Jugendliche
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Perception
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Social Web
11
Social web
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Viral marketing
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Virales Marketing
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Wahrnehmung
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Youth
11
Product information
10
Produktinformation
10
Computerspiel
9
Decision under uncertainty
9
Entscheidung unter Unsicherheit
9
Lebensstil
9
Lifestyle
9
Neuromarketing
9
Online retailing
9
Online-Handel
9
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302
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312
Aufsatz in Zeitschrift
312
Collection of articles of several authors
10
Sammelwerk
10
Case study
2
Fallstudie
2
Conference proceedings
1
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English
312
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Hassan, Louise M.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Fam, Kim Shyan
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Nenycz-Thiel, Magda
3
Parry, Sara
3
Parsons, Elizabeth
3
Seo, Yuri
3
Shiu, Edward
3
Albinsson, Pia A.
2
Amos, Clinton
2
Bajde, Domen
2
Burchell, Kevin
2
Caruana, Robert
2
Chattaraman, Veena
2
Chatzidakis, Andreas
2
Cherrier, Hélène
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fitchett, James
2
Fon Sim Ong
2
Gavish, Yossi
2
Heslop, Louise A.
2
Kao, Danny Tengti
2
Kemp, Elyria
2
Laforet, Sylvie
2
Lennon, Sharron J.
2
Lindberg, Frank
2
Matthes, Jörg
2
Moschis, George P.
2
Naderer, Brigitte
2
Niculescu, Mihai
2
Perera, B. Yasanthi
2
Piacentini, Maria
2
Ponnet, Koen
2
Rettie, Ruth
2
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
2,354
Journal of retailing and consumer services
2,010
International journal of hospitality management
803
Psychology & marketing
791
International journal of consumer studies
777
The journal of brand management : an international journal
704
SpringerLink / Bücher
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
582
Economics Papers from University Paris Dauphine
566
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
471
Journal of advertising research
470
Journal of marketing research : JMR
466
European journal of marketing : EJM
461
European Journal of Marketing
444
Tourism management : research, policies, practice
439
Asia Pacific journal of marketing and logistics
433
NBER Working Paper
419
Journal of travel and tourism marketing
410
Journal of marketing communications
407
Management science : journal of the Institute for Operations Research and the Management Sciences
406
Journal of marketing management : MM
405
Journal of Consumer Marketing
402
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
396
Journal of marketing
385
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of retailing
363
Journal of Product & Brand Management
355
Journal of international consumer marketing
344
Journal of the Academy of Marketing Science
342
Marketing letters : a journal of research in marketing
341
Marketing intelligence & planning
336
Journal of fashion marketing and management
325
Cogent business & management
318
International journal of retail & distribution management
312
International journal of contemporary hospitality management
305
The journal of consumer marketing
305
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ECONIS (ZBW)
312
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1
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Saved in:
2
Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
Saved in:
3
Retail
brand
extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
4
Brand
names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
5
Brand
personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
6
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
7
Extending the
brand
image on new products: the facilitative effect of happy mood states
Greifeneder, Rainer
;
Bless, Herbert
;
Kuschmann, Thorsten
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003439297
Saved in:
8
Understanding consumers'
brand
-induced food taste perception : a comparison of "
brand
familiarity" : and "consumer value-
brand
symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
9
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
10
Factors affecting consumers' trust in online product reviews
Racherla, Pradeep
;
Mandviwalla, Munir
;
Connolly, Daniel J.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
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