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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Wyer, Robert S."
~subject:"Consumer behaviour"
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Consumer behaviour
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Advertising effects
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Wyer, Robert S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
1
Psychology & marketing
1
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ECONIS (ZBW)
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
2
Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene
;
Dong, Ping
;
Wyer, Robert S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
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