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Building trust to increase purchase intentions : the signaling impact of low pricing policies
White, Tiffany Barnett; Hong, Yuan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 384-394
Persistent link: https://www.econbiz.de/10009580753
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The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi; Joy, Annamma; Sherry, John F.; … - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Why brands should fear fearful consumers : how attachment style predicts retaliation
Thomson, Matthew; Whelan, Jodie; Johnson, Allison R. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 289-298
Persistent link: https://www.econbiz.de/10009569964
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The effects of self-brand connections on responses to brand failure : a new look at the consumer-brand relationship
Cheng, Shirley Y. Y.; White, Tiffany Barnett; Chaplin, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 280-288
Persistent link: https://www.econbiz.de/10009569965
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Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
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Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas; Fiske, Susan T.; Malone, Chris - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
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How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
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When consumers care about being treated fairly : the interaction of relationship norms and fairness norms
Aggarwal, Pankaj; Larrick, Richard P. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10009548890