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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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Engaging the consumer : the science and art of the value creation process
Higgins, E. Tory; Scholer, Abigail A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10003860419
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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Knowing your customer better : the strength of a self-regulatory value approach
Förster, Jens - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 124-128
Persistent link: https://www.econbiz.de/10003860431
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The function of value in self-regulation
Fishbach, Ayelet - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 129-133
Persistent link: https://www.econbiz.de/10003860433
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Exploring the complexities of value creation : the role of engagement strenght
Scholer, Abigail A.; Higgins, E. Tory - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 137-143
Persistent link: https://www.econbiz.de/10003860489
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The effects of physical distance between regular and sale prices on numerical difference perceptions
Coulter, Keith S.; Norberg, Patricia A. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 144-157
Persistent link: https://www.econbiz.de/10003860491
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The unique consequences of feeling lucky : implications for consumer behavior
Jiang, Yuwei; Cho, Angela; Adaval, Rashmi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10003860495
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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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Dual effects of implicit bystanders : inhibiting vs. facilitating helping behavior
Garcia, Stephen M.; Weaver, Kimberlee; Darley, John M.; … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 215-224
Persistent link: https://www.econbiz.de/10003860511